Selfkant, September 14, 2026. Professional videos and social media content are becoming increasingly important for smaller events and organizations. At the same time, there is often a lack of additional budget for professional video production. tZAUNBRECHER Media Studios from Selfkant has therefore developed a new sponsorship concept that aims to bring together regional companies and event organizers in the Heinsberg district.
Under the motto “Professional event videos. Financed together.” companies can participate as partners in the video production of selected events in the future. This is intended to reduce the own contribution for organizations and event organizers and to enable professional social media content even where full financing has previously been difficult.
“In conversations with event organizers, I keep encountering the same topic: A professional aftermovie would be interesting for external representation and the promotion of future events, but understandably does not come first with limited budgets,” explains Tom Zaunbrecher from tZAUNBRECHER Media Studios. “This raised the question of whether we can bring together regional companies and events in such a way that both sides benefit in the end.”
More than just a logo in the credits
The developed model is intentionally meant to differ from classic banner advertising. Companies do not merely finance an advertising space, but participate in a concrete media production.
Depending on the respective collaboration, partners can be integrated, for example, through subtle sponsor integration, social media mentions, or specially prepared content for their own channels. At the same time, they directly support events and clubs from their region.
"For me, it was important that we do not simply sell companies another spot for their logo," says Zaunbrecher. "If a company co-finances a production, it should also create a comprehensible communicative added value."
Initial events are already showing interest
The concept is currently in the development phase. Initial organizers have already signaled interest in collaboration. tZAUNBRECHER Media Studios is therefore now specifically looking for companies from the Heinsberg district that would like to participate as the first sponsoring partners.
Both collaborations for individual events and long-term partnerships are planned. For individual productions, partners are still being sought for 2026 on short notice. At the same time, planning for events and collaborations in the year 2027.
Which events will be supported should not be determined solely by tZAUNBRECHER Media Studios. Companies can also suggest events or clubs with which they are already connected or that they would like to support.
Connecting regional engagement with digital reach
In the long term, a network of companies, clubs, and organizers is to be established in the Heinsberg district. Existing sponsorship could also be supplemented: If a company already supports a club or an event, professional media production can create an additional opportunity to make this commitment digitally visible.
"In the Heinsberg district, there are many companies that are already strongly committed to clubs, traditions, sports, culture, and events," says Zaunbrecher. "That is exactly where we want to start. If we connect this commitment with professional content, organizers, companies, and ultimately the regional event culture will benefit."
Companies as well as clubs and organizers can now inform themselves about the concept on the tZAUNBRECHER Media Studios website and register their interest without obligation.
About tZAUNBRECHER Media Studios
tZAUNBRECHER Media Studios operates in the field of professional video and content production. The focus is on events, festivals, and artist productions. In addition to regional events, tZAUNBRECHER Media Studios supports productions in the event and music sector.